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Thu, 09 May 2024

ADEPt – West Africa(Ghana)

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GHANA, THE COUNTRY

Ghana is a country located in West Africa. It is bordered by Côte d’Ivoire (Ivory Coast) to the west, Burkina Faso to the north, Togo to the east, and the Gulf of Guinea to the south. The word Ghana means “Warrior King” and is derived from the ancient Ghana Empire.

Ghana was inhabited in pre-colonial times by a number of ancient predominantly Akan kingdoms, including the inland Ashanti Empire, the Akwamu, the Akyem, the Bonoman, the Denkyira, and the Fante among others.English is the country’s official language and predominates in government and business affairs.

Christianity is the country’s largest religion, and predominates in southern areas and parts of the northern regions, while Islam is more populous in parts of the northern regions.

Textiles are very important in Ghanaian culture. These cloths are used to make traditional and modern attire. Different symbols and different colors mean different things. Kente is probably the most famous of all the Ghanaian cloths.

Accra is the capital and largest city of Ghana, with an estimated urban population of 2,291,352 as of 2012. Accra is also the capital of the Greater Accra Region and of the Accra Metropolitan District, with which it is conterminous.

Accra is Ghana’s primary city, serving as the nation’s economic and administrative hub. It is furthermore a centre of culture and tourism, sporting a wide range of nightclubs, restaurants and hotels.

 

HISTORY OF FILMMAKING IN GHANA

FILM INDUSTRY

Formed from the merger of the British colony of the Gold Coast and the Togoland trust territory, in 1957 Ghana became the first country in colonial Africa to gain its independence.

HISTORY OF CINEMA FROM 1896-2000 

Film exhibition in Ghana started as a private business with the opening of the first cinema in Accra in 1925. Film production, however, started as a government activity which eventually led to the establishment of the Gold Coast film unit in 1948. That year also saw the establishment of a film school by the Colonial British Administration in Ghana, with three students from Nigeria, Messrs. A.A. Fajemesin, J.A.Otigba and Malam Yakuba Auna, and three from Ghana, Messrs. Sam Areetey, R.O. Fenuku AND Bob Okanta as the pioneers.

As film developed worldwide, film in Ghana also grew steadily and provided much support for government information campaigns during the colonial period.

With independence, the new government saw film not only as a tool for disseminating information, but also as a powerful communication instrument to be exploited for national integration, social and economic development and for the preservation and further enrichment of the cultural heritage of Ghana. This saw the opening of Ghana’s TV station in 1965.

To provide an institutional base for the development of film and its utilization for these purposes, the government in 1962 established the Ghana film industry corporation (GFIC). For the following 28 years, the GFI produced a considerable amount of films and undertook the distribution and exhibition of both local and foreign films. This growth was accompanied by equally impressive advances in all other sectors of the film industry.

The most remarkable growth has been in “video film” production where growth has been phenomenal over the past decade and where the private sector has played an outstanding leadership role. Much of this role can be attributed to the electronic revolution which has led to major technological changes in the film industry worldwide and has made it possible for filmmakers of varying degrees of experience to attempt production experimentation which would have been out of reach a decade ago.

The film industry lost a major anchor in 1996, when as part of the divestiture programme of the government, GFIC was sold to a private company which abandoned film production and converted the technical facilities into a television station.

Although the movie industries continue to grow and the number of local productions continues to rise, the industry is plagued with a number of issues which works against the achievement of quality in productions and economic viability in the industry.

Poor technical, artistic and ethical standards associated with most of the current generation of films made in Ghana are attributed to the inadequate training of film personnel, not only for Ghana, but other African countries. The inadequacy of facilities, staff and financial resources, however, do not allow the institute to expand its training programme sufficiently to address the vast training needs which have arisen from the growth of the industry.

While there are extensive and powerful international networks for the distribution of foreign films, no such facilities cater to African film productions. The absence of an effective film distribution system, both within and outside the country, has been a major constraint to the achievement of economic viability in the film industry. Locally produced films do not have adequate exhibition throughout the towns and villages in the country and the major local productions, which have sought markets in other African markets, have fared rather poorly.

Almost all films currently produced in Ghana are made on videotape. This is partly because of production costs and partly because of the lack of relevant equipment. 35mm or HD equipment and other items required for complex productions are expensive and are usually hired for productions and not purchased.

In recent times there has been some collaboration between Ghanaian and Nigerian crew and cast with a number of productions being turned out. Among these co-productions were WEB and LOST HOPE, which received nominations at the Ghana Film Awards. Though Ghana shares borders with Francophone neighbors, so far there have not been any co-production to hit the Ghanaian screen. This has been attributed to the lack of funding as well as to language issues. Ben Musa Imora of Ghana, vice-president of the Video and Film Producers Association of Ghana in West-Africa, spoke about a video-boom in his country. He said the effort of networking with other African countries to sell products was a cheaper way of making and marketing films. Many filmmakers use their own family members in films as actors to produce videos which are very popular in Ghana. The videos are shown in humble venues such as garages, churches and community halls.

 

THE FILM INDUSTRY IN GHANA

RESEARCH FINDINGS IN BRIEF

Filmmaking in Ghana is concentrated mainly in the capital city Accra. The industry is a fast growing one based on the Nollywood model from Nigeria of straight- to-DVD video-based movies and entertainment. The industry there is called “Ghallywood” and there is a lot of activity in the non-fiction genre with a lot of Nigerian video filmmakers and producers also actively working in Accra. The distribution channel mirrors Nigeria as well. There are open market sales of DVD copies of films and very minimal defense against piracy and intellectual property theft. Corporate video production and advertising commercials for private businesses and companies are the staple source of income for filmmakers in the non-fiction sector of the industry. Non-fiction, fact-based, issue-driven documentaries are not numerous.

Filmmakers in Ghana need funding for productions, more training facilities especially dedicated to documentary filmmaking and government intervention into thebroadcasting of documentary on Government Television networks (without being charged exorbitant air ti me fees).

Professional Developmental Support

There is a semblance of structure in the Ghanaian film industry, though not as organised as in Nigeria. There is a video censorship board and there is a vibrant broadcasting landscape with The Ghana Broadcasting Corporation (GBC) and the GTV — Ghana Television — which both broadcast throughout Ghana.

There has been a recent mention of funding from the government for filmmakers, called The National Media Fund, but filmmakers are skeptical of the availability of this fund as they say the criteria have not been made available. There is a government film school, National Film and Television Institute (NAFTI) and documentary filmmaking is offered as a part of other courses, but there are no reputable private film institutions.

There are several film festivals in Ghana that are held yearly including the Environmental Film Festival Accra (EFFA), Real Life Documentary Film Festival and Festival of Films Africa (FOFA). Advocacy groups come in the form of the Ghana Academy of Film and Television Arts (GAFTA) and other guilds.

Distribution and audience cultivation

Feature length movies can be found in DVD format and they are sold by street hawkers everywhere. Ghana has cinema houses, with the most popular being the Silverbird chain (Accra), and the other being The National Theatre. Audience cultivation is through TV and radio adverts, billboards, posters, Blackberry phones and the internet. Documentary films do not have a DVD market, they are primarily distributed via the internet (Facebook, YouTube, My Space) and film festivals.

Structure and Focus of Funding

Funding, as suggested by filmmakers on the ground, should be focused on training, the skill development of filmmakers, especially in the area of documentary filmmaking, acquiring equipment and the availability of funds for the production of documentaries.

The general consensus of filmmakers is that funding should be structured in such a way as to avoid going through government, preferably by a private organisation or NGO. Eligibility for funds should be based on the previous works and track record of a filmmaker, a committee should handle any issues that may arise.

 

QUALITATIVE STUDY

REGULATORY BODIES/POLICIES FOR MEDIA
NATIONAL MEDIA COMMISSION ACT 1993

The National Media Commission Act 1993 (Act No. 449) establishes the National Media Commission (NMC) provided for in the 1992 Constitution Act. The functions of the National Media Commission, which are set out both in Article 166 of the Constitution and in the NMC Act, include “to promote and ensure the freedom and independence of the media for mass communication or information”, and “to take all appropriate measures to ensure the establishment and maintenance of the highest journalistic standards in the mass media, including the investigation, mediation and settlement of complaints made against or by the press or other mass media”. The Constitution, and the NMC Act, provides for the NMC “to make regulations by Constitutional instrument for the registration of newspapers and other publications, except in terms of any direction and control over the professional functions of a person engaged in the production of newspapers or other means of mass communication”. It makes no specific provision for the making of regulations for broadcasting although this may be inferred from the general functions set out in Article 166 of the Constitution. At the time of the establishment of the NMC there were no independent broadcast media. The Constitution provides for NMC to be composed of eighteen commissioners. Of these, thirteen are nominated from named constituencies (Ghana Journalists Associates nominates two, two are appointed directly by the President and three are nominated by Parliament).

NATIONAL COMMUNICATIONS AUTHORITY ACT 1996

The National Communications Authority Act 1996 (Act No. 524) is established “to regulate communications by wire, cable, radio, television, satellite and similar means of technology for the orderly development and operation of efficient communications services in Ghana and to provide for related purposes”. In the absence of any other provision for broadcasting service authorisation this Act has been used to regulate the establishment of broadcasting services. The Act establishes the National Communications Authority which replaces the previous Ghana Frequency Registration and Control Board. The objectives of the NCA, set out in Section 2 of the NCA Act, include “to ensure that throughout the country, as far as practicable, there are such communication services as are reasonably necessary to satisfy demand for the services”, and “to ensure that communications system operators achieve the highest level of efficiency in the provision of communication services and are responsive to customer and community needs”. Communications services and communication systems are very broadly defined to include wired and wireless transmission and the conveyance of sounds, visual images and data.

The NCA Act provides for the Board of the NCA to be appointed by the President and to consist of a Chairman, the Director General, one representative of the National Security Council and four other persons “with knowledge in matters relevant to the functions of the Authority”.

No legislation exists specifically to regulate or guide broadcasting content. A document titled Broadcasting Standards, which gives a guide on programme content and advertising, prepared by the National Media Commission in close consultation with the broadcasters is not legally binding. The Ghana Journalist Association has a Code of Ethics which it provides for its members including those in broadcasting.

 

GHANA BROADCASTING CORPORATION (GBC)

Source: http://gbcghana.com 

A BRIEF HISTORY ON GHANA BROADCASTING CORPORATION (GBC)

The national broadcasting service commenced in 1935 as a radio relay service under the name Radio ZOY, later Gold Coast Broadcasting Service. Through telegraphic connections and local relay transmitters it sought to provide a single national radio service covering the whole of Ghana. With independence, the national broadcaster was renamed Ghana Broadcasting Corporation (GBC).

Television was introduced later by GBC in 1965. Today GBC wholly owns controls and operates three national radio services, ten regional radio services, and the national television channel, GTV. The national radio services consist of two short wave services, Radio 1 and Radio 2 (at the time of the study only Radio 1 was operational) plus Accra-based, Uniiq FM, which covers a large part of the country with a primarily English language service.

Radio 1 broadcasts in six languages — Akan, Ga, Ewe, Nzema, Dagbani, and Hausa. The regional radio services cover each of the administrative regions. They have their own programmes and an emphasis on local languages but all carry GBC national news.

The present mandate for GBC is derived from the Ghana Broadcasting Corporation Decree 1968. It includes broadcasting programmes in the field of culture, education, information and entertainment, to reflect national progress and aspirations, and to broadcast in the main Ghanaian languages and in English.

GBC held a broadcasting monopoly until 1994 and is still a dominant force in radio and television broadcasting. When the National Communications Authority was established GBC was obliged to relinquish part of its control over the broadcast radio and television spectrum. However, GBC retained control over other frequencies which have been used later for expansion or to assist the establishment of commercial broadcasting services. In addition to the services that it wholly owns and operates, GBC holds 50 per cent of the shares and appoints the Chair of the Board of Metro TV, the first commercial television service. It also has minority shareholdings in the Multimedia Broadcasting Company which owns two local commercial radio services — Joy FM (Accra) and Adom FM (Tema). In practical terms though, GBC plays no role in the operations of the private companies in which it has shares and is yet to receive any income from them.

Funding for GBC is partly provided through direct government support for salaries and partly internally generated through commercial activities. Internally Generated Funding (IGF) accounts for around 50 per cent of the total revenues of GBC. IGF is generated through adverts and from selling airtime to private production companies. In 2004 the annual government support was 42billion Cedi (about US $4.5million), which contributed towards the costs of a staff base of around 1500 employees.

This government funding is negotiated annually with the Ministry of Finance and Planning and administered through the Ministry of Information.

Although there is a license fee collectable from all television viewers, it has not increased for many years and is set at just 3,000 Cedi per year (US $0.30). As a result of inflation, the television license fee is now worth less than the costs of collection.

GHANA TELEVISION (GTV)

GTV (Ghana Television) is the national public broadcaster of Ghana, run by the Ghana Broadcasting Corporation. It commenced operations on July 31, 1965 and was originally known as GBC TV.

GTV broadcasts mainly local programming, with over 80% of the schedule consisting of original productions. Although its main production studio is located in Accra, capital city of Ghana, it has affiliations nationwide and covers 98% of the airwaves in Ghana, making it the most powerful mode of advertisement in Ghana. Although GTV is largely funded by the Ghanaian government, it also collects annual fees from viewers (defined as every Ghanaian who owns a TV and has an erected antenna, regardless of whether they watch GTV or not).

FILM EDUCATION IN GHANA

GOVERNMENT FILM SCHOOL
NATIONAL FILM AND TELEVISION INSTITUTE (NAFTI)
A brief History of the National Film and Television Institute (NAFTI)

An agreement concluded in 1965 between the Government of Ghana and the Friedrich Ebert Foundation of West Germany for the establishment of a joint film project in Ghana laid the foundation for NAFTI.

In January 1975, the then Commissioner for information submitted proposals to the Government on the establishment of a Film Television Institute in Ghana. The government approved this principle. This in turn empowered the Ministry of Information to make a formal application through the external aid division of the then ministry of Economic Planning to UNESCO for assistance.

In May 1975, UNESCO sent its Regional Communications Advisor for Africa to discuss the matter with the Ghanaian authorities. It was evident that they wanted to help. Following up on this, the government of Ghana sent a delegation abroad to inspect film and television institutes in Britain.

As a result of the report submitted, a new partnership agreement was concluded between Friedrich Ebert Foundation and the Government of Ghana for the establishment of the Centre For Educational Feature Film.

The National Film and Television Institute was established by SMC Decree (SMCD.151) and published in the Government Gazette of 17 February 1987.

Today NAFTI has been influential in shaping the film and television industry in Ghana and Africa. In 2002 NAFTI established the African Cinema Research and Documentation Centre (ACREDOC) to work towards a language of film and television that will contribute to notions of socio-cultural development by researching and documenting indigenous African story telling for the screen and research purposes.

Mrs. Vincentia Akwetey, Dean of Studies, says NAFTI accepted 60 students for this academic year and all directing students (both TV and film) study documentary filmmaking. Officially only one or two students graduate as a documentary filmmaker. The school festival partners include: The Real Life Documentary Film Festival, The Environmental Film Festival and Animation Africa.

NAFTI hosts the African Student Film and Television Festival (ANIWA) every other year. Participants include film and television students in Africa and African students from the Diaspora.

 

COURSES OFFERED AT NAFTI

BACHELOR OF FINE ARTS
FILM DIRECTING/TELEVISION PRODUCTION

The directing course integrates theoretical elements, which culminate in the students writing and directing their own works in the form of short films, television drama, magazines and documentaries.

MOTION PICTURE PHOTOGRAPHY

The department uses digital video cameras such as D9, Mini DV and HD as well as a Television studio equipped with a lighting system for film and television production to train students in the art of modern photography.

FILM SOUND PRODUCTIONS

Students are trained with state-of-the-art sound equipment which makes it feasible for students to creatively record, process, mix and edit sound for film and television.

EDITING

Editing students are trained in the art and technique of post–production. They are trained to work with modern professional editing software such as Adobe Premier, Pro, Avid and Final Cut Pro series in digital technology (non–linear).

DESIGN

Animation. Students in this section have access to a rostrum for stop motion with digital video camera, studios with facilities for painting/drawing and light boxes, and laboratories with workstations running 2D and 3D animation software.

ART DIRECTION

This section offers training that provides graduates with employment opportunities as versatile artists and influential operators in the fields of scenography, costume and make up design in film and television.

OTHER PROGRAMMES / SHORT COURSES
NAFTI CERTIFICATE IN FILM & TELEVISION PRODUCTION
PROGRAMME DESCRIPTION

The general course in FILM/TV provides an opportunity to prepare students in basic and relevant areas in film and TV production. The programme provides the introduction to the intellectual and technical expertise needed to gain a foothold in the film and TV industry.

Yearly intake at the institute startedat 30 students a year. The academic year 2010/2011 numbers increased to 46 and in the year 2011/2012 it went up to 60 students.

Documentary film making started as a specialization course at NAFTI in 2001, so the first batch of documentary filmmakers came out in the 2003-2004 academic year.

All Directing students (both TV and film) study documentary at level 300 before they decide whether to opt for fiction or documentary in the second semester. As such, most graduates end up making documentary films for survival since the feature film is more capital intensive.

Officially one or two students graduate from documentary filmmaking annually but all directing students and students from other areas of specialization engage in documentary filmmaking.

Festival partners of NAFTI include:
  • Real Life Documentary Film Festival
  • Environmental Film Festival of Accra
  • Animation Festival by Animation Africa

 

FILM SCHOOLS IN GHANA

ANIMATION AFRICA

Animation Africa is an animation production and consultancy based in Ghana, West Africa. Over the last three years animation Africa has trained, produced and provided consultancy services to schools and institutions in the West Africa sub region. They are committed to the development of the animation industry in the region by building capacities, and exploring folklore and music for archiving and as ingredients for the production of animation films.

Animation Africa works in 2d animation, 3d models and objects design, web development, graphics, Flash Animation, Website Designing and post-production.

Source: http://www.animationafrica.org

Research, answered questionnaires and a personal visit to the country indicates there are no standard private film schools in Ghana.

 

AUDIO VISUAL/DOCUMENTARY ARCHIVES

The Ghana Broadcasting Corporation lost a considerable amount (25 years) of its audiovisual material when a fire broke out in its audiovisual library in 1989. The state of these archives however is unknown, but all individuals interviewed believe that they may not be well kept.

Video and sound archives may be found at The Ministry of Information of Ghana, The Information Services Department.

Website of The Ministry of information: http://www. ghana.gov.gh.

 

GOVERNMENT REGULATORY BODIES FOR FILM IN GHANA

There are several mentions of the Ghana Cinematograph Board of Control in media publications about the film industry in Ghana.

However, filmmakers on the ground say that to their knowledge there is no Government regulatory body for film in Ghana.

PUBLICATIONS OF ACTIVITIES OF THE GHANA CINEMATOGRAPH BOARD OF CONTROL
CINEMATOGRAPH BOARD TO DEAL WITH PORNOGRAPHIC FILMS IN GHANA

Monday, 21 June 2010

Mr. John Tia Akologu, Minister of Information on Friday inaugurated a 25-member Cinematograph Exhibition Board of Control and charged it to look out particularly for, and deal with, pornographic, violent and culturally unacceptable films in the country.

The old Board was dissolved owing to the public outcry about its inability to avert objectionable material being shown on the television, public cinema and video theatres even though Act 76 of the Cinematograph Act of 1961 authorized it to censor films.

Mr. Akologu said the new Board “will constitute a preview and classification committee, and until the passage into law, the development and classification of a Film Bill to provide the machinery to deal with the production, previewing, distribution and marketing of films”.

He called on producers of audio-visual materials and television companies to produce films that were sensitive to the concerns of the Ghanaian public. “I wish to urge the industry practitioners to produce educational and positive films instead of films full of violence, pornography and other offensive sounds and images that are harmful to our minds, especially the fragile minds of our children”, he said.

Mr. Augustine Abbey, President of the Film Producers Association of Ghana and member of the new Board, on behalf of his colleagues, expressed the Board’s commitment to partner with government to bring sanity to the film industry through strict censorship. “I also hope that by the censorship, the move would not send creativity to exile”, he said.

Source: http://www.gbooza.com/group/nollywood/forum/ topics/cinematograph-board-to-deal#axzz28vX0xSTw

 

FUNDING FOR FILMMAKERS IN GHANA

There is no governmental or NGO funding available for filmmakers, including documentary  filmmakers, in Ghana.

 

ADVOCACY GROUPS IN THE FILM INDUSTRY

There has been mention of

  • The Film Association of Ghana (FIPAG) and
  • The Ghanaian Film and Television Academy (GAFTA)
  • Ghana Movie Makers Association (GMMA)
FILM PRODUCERS ASSOCIATION OF GHANA (FIPAG)

FIPAG does not appear to have an established website, but mentioned is made in the media relatively frequently. FIPAG held long-awaited elections in August 2013 and has been going through major changes, according to reports:

PUBLICATIONS OF FIPAG IN THE MEDIA
FIPAG LAYS DOWN STRINGENT MEASURES TO IMPROVE FILM PRODUCTION IN GHANA

The newly elected executives of the film producers association of Ghana (FIPAG) led by Steve Asare Hackman is perhaps on the verge of revolutionizing the Ghanaian Film industry as after series of meetings and discussions with other stakeholders of the industry just some few weeks into office have outlined stringent policies to regulate the industry which has been left asunder for a while.

Starting November 1st, 2013, the new directive requires producers with the intention of shooting movies in Ghana to first furnish the FIPAG office; either in Kumasi (for those in the northern sector) or Accra (for those in the southern sector) with information concerning the production.

Refusal to do this according to the directive will lead to a halt in the production, until procedure has being followed and a penalty paid.

Read other directives per their meetings.

DISTRIBUTION AND MARKETING:

New prices from producer to distributor, marketer and to retailers have being agreed on. Howbeit, this will not affect the final consumer price for now. Even though prices of commodities in the country have gone up over the years, prices of local movies have remained the same. We are not increasing the consumer price of the movies yet, but it is something still under consideration.

ACCREDITED DISTRIBUTORS:

Very soon names of accredited distributors of our movies would be communicated to all producers. It is advised that any producer due to release his/her movie, would use these accredited distributors only, in their best interest.

Any producer who is not registered with FIPAG, and desire to release his/her movie through our marketing channels, would be required to pay some amount of money before the movie would be given the green light.

This also applies to all foreign or non-Ghanaian owned movies, who intend to sell their movies through our market channels.

MOVIE RELEASING SCHEDULE:

Movies are released every week onto the market. This has proven to be very challenging for the producers. In this light, it has been agreed that movies, from November 4th, movies would be released every two.

This means that movies would be released only two (2) times in a month instead of the current four (4) times.

RELEVANCE:

This has become necessary to give the movies some extra time to sell before new ones are brought into the market.

MOVIE SCREENING ON TV:

It is being agreed and hereby directed that from November, this year, when these directives take full effect, no movie less than TWO (2) YEARS old should be given to any television station for broadcasting.

Any producer who violates this directive would be severely sanctioned by the FIPAG.

OIL MARKET:

It has being observed that the ‘oil market’ is one of the dangerous evils in the film industry. Some producers shoot anything at all, called movie, with the aim of selling them on the oil market. This has become a very dangerous practice since it has been one of the reasons why there are lots of poor standard productions on our market.

It is now being directed that a movie would have to be ONE (1) YEAR old before being admitted onto the oil market.

It is also being directed by the stakeholders, that the “oil price” to the final consumer should be the same as the price before the movie went on “oil market”; five (5) Ghana cedis for the two part disc.

MIGRATION FROM VCD TO DVD:

It has being agreed by the stakeholders, that starting February 2014, Ghanaian movies would be released straight on DVDs and not VCD.

All producers who would be releasing their movies from February next year, would have to do so in DVD format and not VCD.

This has become necessary because the equipment used in productions these days are of high quality, giving quality pictures but when converted to a lower format like the VCD, the quality of the pictures drop drastically, making nonsense of the usage of the quality equipment.

We believe that migrating to DVD would ensure that picture quality of our movies is improved, to compliment the expensive and quality equipments being used in productions today.

PIRACY:

Piracy is seen as dangerous evil of our trade. In this light we have decided to tackle the issues with all resources available to us and in collaboration with the law enforcement agencies of Ghana.

Undercover and secret informers and whistle blowers have being set up in various parts of the country to help us arrest pirates of our works.

Currently many pirates have been arrested and arranged before the courts of law in various parts of the country. This process will be going on until we finally win the battle over pirates.

SANCTIONS:

The leaders of the various stakeholders are very much aware of the fact that there will be members or non- members who might want to test or go contrary to these directives.

In that respect, various sanctions and punishments have being put in place to make sure that these directives are obeyed and respected by all film makers to help bring sanity and improvement in the industry.

.Source: http://www.ghanaweb.com/GhanaHomePage/ NewsArchive/artikel.php?ID=289340

GHANA ACADEMY OF FILM AND TELEVISION ARTS (GAFTA)
Brief History on GAFTA

The Ghana Academy of Film and Television Arts (GAFTA) was established in 2001 as a collective entity of professional filmmakers comprised of the various guilds within the Ghanaian motion picture industry. They are: the Director’s Guild of Ghana (DGG), The Screen Writers Guild of Ghana (SWGG), The Screen Editors Guild of Ghana (SEGG), The Producers Guild of Ghana (PPG), Cinematographers Guild of Ghana (CGG), Motion Picture Sound Guild of Ghana (MPSGG), Art Directors Guild of Ghana (ADGG), Animators Guild of Ghana (AGG), Film and Television Production Facilitators Guild of Ghana (FTPFGG) as well as other affiliate bodies.

In furtherance of its professional objective towards the advancement of excellence in the Ghanaian motion picture industry, the Academy, in partnership with other renowned local and international fine arts institutions such as the British Academy of Film and Television Arts (BAFTA), Academy of Motion Picture Arts and Sciences (AMPAS – United States), Pan-African Federation of Filmmakers (FEPACI) and FESPACO, the National Film and Television Institute (NAFTI), engages in the organisation of workshops and festivals, seminars, and conferences, as well as motion picture research. GAFTA also provides fellowships, scholarships and bursaries for its deserving members.

As the mother body of its constituent Guilds and Associations representing the various facets of the Ghanaian motion picture industry, it seeks to encourage a high level of discipline and professional ethics through the strengthening of its various cinematic branches. Moreover, the academy, in collaboration with the sector ministry, has been working assiduously towards the creation of a viable Ghanaian Film and Television industry as well as best practices in the world of cinema.

The main goals of GAFTA are:
  • To promote and maintain high standards in film and TV arts;
  • To maintain discipline and a code of ethics;
  • To promote research and training;
  • To maintain a library and archive;
  • To award fellowships, scholarships and others;
  • Above all, to seek to protect the interest of member
GHANA MOVIE MAKERS ASSOCIATION

Not much is known about this organization but it does have a Facebook page established in 2011: https://www.facebook.com/pages/Ghana-Movie-Makers- Association-GMMA/242129915808839

FILM FESTIVALS IN GHANA

ENVIRONMENTAL FILM FESTIVAL OF ACCRA (EFFA)
About Environmental Film Festival of Accra

The Environmental Film Festival of Accra (EFFA) is a registered non-profit organisation in Ghana that was founded to raise awareness of environmental issues through film. Thanks to the partnership with Creative Storm, a leading Ghanaian digital production house and marketing firm, the festival has grown from a small event for film enthusiasts into Accra’s environmental educational event of the year. The main goal of the festival is to challenge and broaden the audience’s perception and understanding of the social and environmental problems faced in Ghana and abroad. For the past four years, EFFA has carefully screened selected international award-winning films that have the power to change the way we think about our environment.

This film festival is unique. It is the first of its kind in Africa. While there are other wonderful film festivals on the continent, none have dedicated their efforts to bringing attention to important social and environmental issues touching the lives of people around the world, not least in Africa itself. The film festival has elicited excitement from filmmakers as well as potential donors because it offers such a positive way to strengthen an understanding of environmental issues while enriching the cultural scene.

EFFA has been made possible through the active collaboration of Accra’s cultural venues including: The Goethe-Institut, the British Council, Alliance Francaise, and Busy Internet, as well as the National Film and Television Institute (NAFTI). These institutes have supported the festival in lending screening facilities and technical support as well as promoting the importance of the festival.

The broad mission of EFFA is to bring films to Ghana that raise awareness about environmental problems both locally and around the world, while also pointing the way to a new paradigm for healthy and sustainable development for all. Yhey have selected films about environmental issues in developed and developing countries, globalization and social justice issues. Styles range from animation to drama and from personal essay to investigative documentary. There are programmes suitable for all ages from kindergarten age through to adult.

The organisers are Claudea D’andrea, PH.D. (Festival founder & co-director), Kwesi Owusu, Ph.D. (festival co-director), Mildred Samuel, FCCA MBA (festival coordinator), and Creative Storm (leading communicators for social development in Ghana).

www.effaccra.org

 

EFFA 2013 REPORT
REPORT – 9TH ENVIRONMENTAL FILM FESTIVAL OF ACCRA AND 3RD STATE OF THE ENVIRONMENT FORUM
SUMMARY

Once again, it is our pleasure to bring you a report on the ninth edition of the annual international Environmental Film Festival of Accra held from 28 June to 5 July, 2013. EFFA received funding for various component of this Festival including – Young Film Makers’ Workshop, the Children’s Daytime Screening component of the project; the Open Air Screening at Kwame Nkrumah Circle on Saturday 29 June with the innovative Free Malaria Test for public; and the 3rd State of the Environment Forum.

The mix of funding and other support from our sponsors and donors for various aspects of the festival resulted in another successful edition of EFFA. Over 300 people including Director of the Environmental Protection Agency, Mr. Ebenezer Ampah-Sampong, representative of the EU, Mr. Herve Delsol, Programme Officer at the Delegation, Officials from the French Embassy in Ghana, the Australian High Commission to Ghana, and other members of the diplomatic community, corporates, journalists and several school children gathered at KAMA Conference Centre, Osu for the festival launch with its focus on Environment and Health.

The week-long festival of film on the environment and State of the Environment Forum are organised annually to raise awareness on the relationship between the environment and sustainable development. The 9th Edition brought to the public, films from around the world including Australia, Denmark, Japan, Germany and Ghana with screenings at the Goethe Institute, British Council, Trashy Bags, and Alliance Française for schools and the general public. Participants, including people watched the films during the Festival period were well over 10,000.

The Festival critically engaged audiences and participants through its different components including Film Festival, Young Film Makers’ Workshop, and the State of the Environment. The Film Festival presented audiences with a variety of environmental films from the international community as well as films produced from Ghana and the Young Film Makers’ Workshop. The films from Young Film Makers’ Workshop told stories of the environment with hilarious accuracy to explain the relationship between the environment and health. The audience response was keen and reflected the emotive impact of the films produced by the school children. The quality of the films and depth of stories also showed continuous progress from previous festivals. On the other hand, films from the international community brought the audience face- to-face with the dire consequences of environmental degradation and neglect through real life challenges faced by communities of people as varied as the people of the Aral Sea Basin – Kazakhstan; the threats of degradation faced by the Islands of Tuvalu; and the e-waste menace facing the Korle Lagoon communities of Accra, Ghana among others.

A new addition to the festival this year was the Free Malaria Testing for the public during the Open-air screening at the Kwame Nkrumah Circle with support from the National Malaria Control Programme. EFFA intends to make malaria screenings a permanent feature of the festival towards eradication of this environmental disease among others.

EXECUTIVE SUMMARY

We are pleased to report on the eight edition of the annual international Environmental Film Festival of Accra held from 08 to 15 June 2012. Over 600 people including several school children gathered at British Council for the launch with its focus on water. The engaging image of two children at a water pump and other symbolic images of Ghana’s quest for safe and affordable water on the festival’s publicity materials attracted much public attention and got a lot of people talking about how we manage this critical resource and the environmental challenges facing us. The media response was keen and consistent with the steady progress of the festival over the last seven years ago. This year, we were pleased to receive the support of our longstanding partners, Ghana’s Environmental Protection Agency, Ministry of Environment, Science and Technology, Wienco Ghana Ltd, Royal Danish Embassy, French Embassy in Ghana, Third World Network, Australian High Commission, Canadian High Commission, European Union, UNICEF, Nestle Ghana, Yara Ghana, Zoomlion, British Council, Goethe-Institut and Alliance Francaise. We also welcomed African Women’s Development Fund.

THE ENVIRONMENT CHANNEL

The second 15 part series of the Environment Channel Television series was completed in the course of the year and is now ready for broadcast on Ghana Television. A by-product of EFFA, this project, with its potential to embrace mass audiences across the country was produced with support from Wienco Ghana Ltd, Environmental Protection Agency, Ministry of Environment, Science and Technology and Third World Network. We also produced a documentary on innovative solutions to sanitation challenges as part of our collaboration with the French Embassy in Ghana. These kinds of collaborations have broadened the scope of EFFA and expanded its role as public educator of the environment.

THE ENVIRONMENT FORUM

The second edition of the State of the Environment Forum took place on Tuesday, 12 June 2012 at British Council, bringing together 200 participants from across Ghana to deliberate and report on progress towards environmental sustainability in Ghana. The forum was supported by the European Union (through the National Authorising Officer for the EDF in Ghana, Ministry of Finance and Economic Planning), Third World Network, African Women’s Development Fund (AWDF) and Royal Danish Embassy. This year, the issues that inform the role of women in the environment were also highlighted in all the plenary sessions. AWDF supported us to bring more women participants and presenters to the forum. This enriched the sessions and turned out to be a much welcomed initiative. Presentations were made in three thematic areas: Climate Change, Degraded Environment & Flooding, Water and Sanitation and Natural Resources. These were followed by small group discussions and plenaries. The Forum was opened by a speech from Ms. Sherry Ayitey, Minister of the Environment, Science and Technology, read on her behalf by Mr. Samuel Anku, Director at the Environmental Protection Agency. Presentations were also made by Ms Theo Sowa, Chief Executive Officer, AWDF and Mr Bart Missinne, First Secretary, European Commission.

In all, the discussions were spirited and engaging as civil society organizations, NGOs, and corporate representatives interacted with government officials, policy makers and leading development agencies on environmental issues. Most participants suggested that the Environment Forum be made a permanent feature of the annual festival.

THE FILM PROGRAMME

This year’s festival brought over forty films on environmental and social issues to Accra’s popular cultural venues. As in previous years, the programme included award winning films from Ghana and from around the world – films that challenge us to broaden our perceptions and understanding about the environment around us. The 2012 selection included the internationally acclaimed film about Climate Change, A Thirsty World (La Soif du Monde), The Light Bulb Conspiracy, the Spanish film questioning unlimited global consumption and Up in Smoke, about the causes of deforestation and global warming.

The programme also included The 4th Revolution: Energy Autonomy, exploring technologies that will take us away from reliance on fossil fuels towards clean, renewable energy, Llueve (It Rains), a beautifully shot drama exploring environmental choices, Turning the Tide 2, exploring new trends in Ghana’s sanitation and waste management, Pfad, Vorgaten Kollaps, the critically acclaimed German film about the crucial next steps in an eco-friendly future. There were equally fascinating films about the impact of global warming, food security, pollution, on wildlife, energy conservation, fishing and electronic waste.

An innovation this year related to the Young Film Makers Workshop component of the festival. Six school children were given mobile phones with cameras to create a video report on various environmental issues. A series of one minute films were produced by the participants on:

  • Noise pollution in markets, churches and public spaces
  • Water wastage within urban areas
  • Garbage pollution
  • Health and environment etc

The Young Film Makers Workshop component has over the years been supported by UNICEF, Environmental Protection Agency and Zoom Lion. As in prior years, these short films turned out to be the festival’s favorites.

At the festival launch and schools screenings, the young ‘film stars’ spoke candidly about the wonderful experience the festival afforded them to allow their voices to be heard. They selected films of interest to them; that affected their daily lives at home, in schools and in their communities. After the film was premiered, the participants received enthusiastic applause from the audience for their refreshing films on Ghana’s environmental challenges.

http://www.effaccra.org/index.php/component/content/ article/2-uncategorised/293-sample-content

ANIMAFRIK

ANIMAFRIK is an animation festival dedicated to African and Caribbean animation and designed to promote its Art and animation. The festival projects films by African and Caribbean Animators on the continent and in the Diaspora. The festival has screening sessions, workshops and conferences.

WORKSHOP

The objective of the workshop is to bring to the festival practicing animators or instructors in academia who will direct and share their experience to help build capacities and raise awareness of the art of animation.

www.animationafrica.org

ACCRA INTERNATIONAL FILM FESTIVAL

This new festival on the scene in Accra “aims to inspire, educate, and entertain through an annual celebration of screening motion pictures, and also community outreach.”

www.aiff-ghana.com

INTERVIEWS OF KEY PLAYERS IN THE INDUSTRY

SELECTED BASED ON THE RELEVANCE OF THEIR ACTIVITIES IN THE DISTRIBUTION TRAIN IN THE INDUSTRY

Mr. Jim Awindor is a senior Lecturer at NAFTI, a Professor, and also a well respected documentary filmmaker in Ghana. He trained at Ghana’s National Film and Television Institute (NAFTI), where he majored in film directing and then furthered his studies at Columbia College Chicago for his MFA in documentary filmmaking. Awindor makes socially critical and ethnographic films, several of which have won awards. They include: Alokodongo, Biogas, Slidding Bongo (youth sexuality and Aids), Condemned (a film about the effects of surface mining) and Bayaa (an ethnographic film on the ancient burial system of the Grun). Mr. Awindor currently has two films in progress – Rasta and the Weed and Plastic Blues.

Sitsofe Akoto is a first class degree holder in BA (Fine Art) from the National Film and Television Institute (NAFTI) majoring in Film Directing. She is the General Manager and Head of Productions of Eagle Productions. She has over five years experience in the Film Industry. Her 5 years of experience in the industry has seen her direct and produce some major programmes for the company such as Secrets, OO Baby, Changing Places and Entertainment Today as well as directing and producing adverts for major clients such as Zenith University College, Sanyo Ghana Limited and Speed Ghana. She is also a co-writer for the series Secrets and also writes for a new column in the Entertainment Today Magazine, “The Film Review”.

 

GENERAL OVERVIEW OF KEY STAKEHOLDERS IN THE INDUSTRY

Filmmaking is mainly concentrated in the capital city of Ghana, Accra. The Ghallywood industry is a fast growing one and there is a thriving market for home made feature length films (DVD).

Documentary filmmaking is a craft that is more commonly found among new graduates or students working on a film project. Most established filmmakers do documentaries, but preferably the industrial type, wherein money is paid up front. Real life documentaries hardly make it to the DVD market.

A rough estimate given by filmmaker Jim Awindor is that about 800 films are produced every year and of that amount, only 6 will be documentaries.

There are no established grants for filmmakers from the Government of Ghana or from private organisations. The government does have a film school — The National Film and Television Institute (NAFTI), and they do offer documentary filmmaking as a course. There are no standard private films schools that teach documentary filmmaking in Ghana.

In terms of cinemas, there is the Silverbird Cinema and the National Theatre in Accra, Ghana.

The National Theatre was established by the National Theatre Law, PNDCL 259, 1992 and was officially inaugurated on December 30, 1992. It houses a three tier entrance hall and a three tier 1492 seater.

The Silverbird cinema has about 4 halls and each of these halls seat 50 people.

A DVD costs about 5 cedes which is equivalent to $2.50 dollars and it will cost you $10.25 to catch a movie at the cinema.

DVDs are found almost everywhere in Ghana. They are distributed by hawkers selling them on the highway and in local DVD markets.

Ghana has a government television station Ghana Television Station (GTV). As in Nigeria, the most common and effective method of audience cultivation is the television. The government station does not commission works/documentaries. Filmmakers have to pay for their work to be aired.

Documentary filmmakers have to revert to the internet to showcase their work on sites like Facebook, My Space and YouTube and film festivals as it is very expensive to buy air time on television.

A semblance of audio-visual archives can be found at the Ministry of Information, the Information Services Department.

Several advocacy groups for filmmakers were high- lighted including:

  • Producers Association of Ghana
  • Actors Guild of Ghana
  • Ghana Association of Film and Television Academy

Jim Awindor is also a member of the advocacy group GAFTA. They have been in existence for 11 years and were established in 2001 as a collective entity of professional filmmakers comprised of the various guilds within the Ghanaian motion picture industry. GAFTA is fighting for the passage of the film development and classification bill currently at Parliament.

 

INTERVIEW OF KEY PLAYERS IN THE FILM INDUSTRY

INTERVIEW WITH JIM FARA AWINDOR SENIOR LECTURER, NATIONAL FILM AND TELEVISION INSTITUTE (NAFTI)
FO: A brief biography of yourself that will cover name, nationality, school, what you do, your function as a filmmaker, some of your films, your function as a film lecturer and Professor. The work you have done…just a little bit about your self.

JFA: My name is Jim Fara Awindor, a Ghanaian.

Right after High School I worked briefly at the Social Security and National Insurance Trust dealing with people’s pensions before going to film school (NAFTI). Before that, I knew I would be going to film school.Working was just a transitional phase for me.

I came to NAFTI, the National Film and Television Institute in Ghana. It was a three year diploma programme and after that I did s a little TA’ing (teaching assistant), because NAFTI for what it was then didn’t have enough tutors and it was difficult recruiting from outside because there were no film teachers in Ghana.

We were mainly engaged to help out so that we could be groomed to be teachers in the school. So that’s how come most of my colleagues and I stayed to teach.

FO: When was this?

JFA: That was in 1991. There were about four or so of us that were teaching there just from my batch, because at that time the intake was so little, our batch was just eleven and then you would have foreign students as well. You could just realise that we were kind of handpicked to stay. Yes, but it was also because we had the passion to teach and to impart knowledge — that’s why we stayed. So, from there, within the process we just grew with the school and then we started doing other courses — going for workshops here and there to improve on ourselves. You know how difficult it is to do your postgraduate studies in film in our kind of environment. It took us a long time before we got the opportunity to go outside to do formal postgraduate studies.

Two of us had Fulbright Scholarships to study in the United States and then one other student at the school got a government scholarship to study in the UK.

We had our MFAs (Master of Fine Arts) and came back and that was actually when we started documentary filmmaking in NAFTI as a specialisation programme. Before then it was taught like another way of making a film. If you don’t do fiction, you can do non-fiction, but it was not a specialised course. You didn’t come out as a documentary filmmaker — it was merely fiction — narrative stories you know, and that’s it.

When I went to the states, I went to Columbia College and I specifically wanted to do documentary filmmaking, so I studied documentary filmmaking for three years and I was lucky to have people like Michael Rabiger teaching us. They were good mentors to us and we came back and decided that we could start a documentary course at NAFTI. We could make it into a specialised course because we thought that Africa actually had a lot of stories to tell and they can best be told in a documentary film. That was how I felt.

Documentary filmmaking actually started as a specialisation course at NAFTI in 2001. The first batch of documentary filmmakers came out in the 2003-2004 academic year. That’s when we started getting people specialising in documentary filmmaking.

FO: How many documentary filmmakers would you say you have graduated?

JFA: They are few, because you see there is this thing about people wanting to be fiction directors… I don’t know the reason, but when they come to film school and you ask them… introducing them to documentary filmmaking and all that is kind of fascinating the first year, but when you start going into the real issues of documentary filmmaking it kind of scares them. It sounds so difficult for them to grasp.

You start talking about representation, about the ethics, you know, the philosophy of it. It becomes too much for them, so they kind of say this thing is too difficult and so in the third year they kind of opt out. You will probably find just one or two students wanting to do documentary out of about ten directors. I cannot tell you the exact numbers that have left but, roughly there are about fourteen since 2001.

FO: What is the speculative number of filmmakers that have completed their studies in the same time? Just so I can compare to those who are doing documentary? How many students has NAFTI graduated, for instance, in the same period of time?

JFA: I If you have roughly eight directors in every year for the last 11 years, that will give you 88 directors.

Out of these 88 you will have about 14 who are documentary filmmakers, which includes even those who specialise in TV directing. What we do is train them as directors, but we have some that specialise in TV.

FO: So those too may end up doing some documentary? You also combined being a college professor with being a filmmaker, so talk to me about your career as a filmmaker.

JFA: You know you have to get your act together when you are a filmmaker, you don’t just sit down and say you are a professor or a lecturer and that’s all that you do. If you don’t practice, you will dry out. So once in awhile either you get a project from the school to do or you initiate your own, or you work for a client.

Working for a client is not what we will call a documentary. As I have said before, they are mainly corporate films, and you want to do something for Electricity Corporation because people are not paying their bills, or for some NGO. We engage ourselves in that sort of thing.

I have a company that I own with my wife. She is the Executive Producer and she runs the company but we are in partnership. She also finished NAFTI and majored in editing. Then we went into a lot of television production.

I have directed a lot of television production rather than documentary films, because we ran a programme on GhanaTV for 10 years continuously that was called Greetings from Abroad. The programme profiled many Ghanaians living abroad to find out what they were doing, whether they were doing well or not doing well. If they were doing well we encouraged them to come and invest. We did that for 10 years and then we created a sequel to it for another year called Back Home Again. It features those who have come back to settle and have started their businesses. We wanted to find out how they were coping, integrating and all that.

We got the telephone companies to sponsor the programme and we are kind of ok with that. The fiction part is so difficult because raising money is not easy to do. However, with documentaries, with the little that you have, you can do something.

We have done some documentaries on surface mining. I think I even showed it at the Real Life Festival before. I have other works in progress, actually three projects I have not completely finished and I have finished shooting two but have not edited them. One is on the Rasta movement in Ghana, the other one is about plastics, jwhich I called The Plastic Blues, and the third one it’s on traditional herbal medicine. It’s a research work that I am doing and am incorporating the documentary aspect. These are the three projects that I am working on currently. The herbal one is ongoing, the other two I have completed but I have not edited and it’s just because there are no funds and I am doing it on my own. There are other projects I’ve worked on for NAFTI for which I have won awards including The Berlin Golden Bear.

The film that won the grand prize is about renewable energy. It was on Biogas and it won the grand prix in Lausanne, Switzerland…. I’ve forgotten the name of the festival, it’s been a long time.

I also directed some TV series here in Ghana. One was a detective series called Inspector Bediako. I did that for one season. The second, a health programme dubbed, The Pepsodent Health Guide, and the last one, Panache, a fashion programme.

FO: All in all what would you say is your overall output? How many films would you say you make in a year?

JFA: Averagely…because of the television series I don’t know how to calculate that since I worked on the series close to fourteen years and since it’s every week, in a year that’s fifty-two TV episodes. However, if its average, probably it would be about ten good ones. If you add the TV it will inflate it a little, but I don’t want to add that.

FO: Generally the volume of film in the country itself, leaving out television whether it is fiction or non-fiction in the whole country, what is your sense of how many films are made, even the ones in the market in a year?

JFA: This is so difficult because we have films that are made from the Zongo, and are done in Hausa and those from Kumasi whose films are in Akan or TWI. You

also have some from other regions in various dialects. The Accra films are mainly in English. If you put them together it could be on average maybe…15-20 a week and then times that in a year.

FO: If you are making 20 films a week that’s roughly 80 films…80 films a month in 12 places. You’re saying there are close to 800 films in a year in Ghana. That’s combining all the other areas in Ghana.

JFA: Yes I am saying that there are about 80 films a month in Ghana. With most of them the consumption are localized. They make the film and it is consumed within the community because it is limited because of language or it is place specific. The stories are about themselves, so if you sell it outside of the community, people might not understand it.

FO: Of these films, of these 800 that you say that are made nationally, how many would be documentaries?

JFA: Probably three to six. If you want to add corporate films or those NGO films maybe, maybe you could get up to about fifteen in a year…yes.

FO: So we are talking about 15 documentaries out of 800 in year.

JFA: Yes. That’s dismal right?

FO: Why do you think that is? What is the problem?

JFA: It is because the genre is — I won’t say new — but it is new to most filmmakers and in a sense that NAFTI’s training was geared towards making fiction films…People ventured into documentary because it was just an alternative for them. That’s one reason, and the second reason is people just don’t understand the genre.

FO: Ghana was a British colony and the British created in almost all the colonies film offices where documentaries were made. Should what we consider the history of documentaries in Ghana include that?

JFA: Yes, but will we call them documentaries? They were newsreels and there is a difference between those newsreels and what we will call documentary today because the purpose for which those film offices were set up is quite different from how we see or what we can do with documentaries today.

They were there to raise people’s awareness, or let me put it this way, sensitize people to the efforts of their colony or of their masters or whatever. They wanted people to know what they were doing and that the things they were doing were good for them, and all that. It was to show that they were in control and it was to show that we were in need, to show that they were there to help us. It was very exploitative and they exploited us in that situation with those newsreels — to show their war efforts and all that. There’s a whole lot of long history to talk about on this.

They were just pictures with a lot of commentary and even sometimes the commentary and the picture didn’t actually gel together. There was no relationship between the commentary and the pictures.

It was to show us in a very different light. It was used derogatively. It was also used exploitatively. I wouldn’t call those documentaries, but then it had a purpose and it worked for them. Now it is quite a different story.

FO: What would you say is the importance of documentary to the politics of Africa> If you say that the British used it politically, then why if we understand this, why are we as Africans or we as Ghanaians, not using that format? Why is that format not being exploited by us?

JFA: Yes, it’s also partly ignorance or it’s just that we are not conscious about our own sensibility, that’s another thing. It’s one thing knowing that this was done to us, but if you actually look at it from a certain angle or perspective, you realise that a lot of bad was done to us and if you have this tool yourself what would you do about it?

You would try to redeem your image — the image that was spoiled and lost and denigrated. You would want to claim it back, you would want to redeem it, because our images were misappropriated, So you take it and give it a different representation… if you are wrongly represented and now you have the tool that they used to do that, why won’t you take that to also do something about yourself?

If we understand it this way, then it is for us to go into documentary filmmaking, because I think that is the best way to redeem our image, because it was not fiction that they used to destroy our image, it was these newsreels. They took actual footage of us and then gave it a different interpretation, so it is for us to say, “Hey, this is who we are and this is what we can do”, and then we use the camera to tell the people that those who came and told our story didn’t tell it right.

We are telling our own story and we are telling it right. This is who we are and there is no other person who can tell his own story than the person himself. If we really don’t sit down, and really go back and think about this and feel for ourselves, then there is no way we can go anywhere without looking back on our own sensibilities to try to see how we can bring back our own images.

FO: For Ghana would you say that this understanding is something that has not taken enough root? Looking at the industry itself, looking at government support for the industry, looking at the legislative frameworks, looking at the opportunities for funding, what would your assessment be for how much awareness there is?

JFA: Well, let me just say this government is, or should I say, the awareness is there and it is very deep and entrenched, but again that awareness is just periphery, say, in implementation. We know so much, we know what film can do, we know the importance of it, and we know the significance of what we can do with film, we know it is a cultural instrument, we know a lot of things and we can use that to promote our own culture.

However, government pays lip service. They know that when they are committing themselves, they’ve got to commit with money and they don’t want to do that.They don’t want to go there. Yes, they organise forums, bring people together, and say look, let’s think about this.

There was just a recent one that I went to called the National Media Fund that the government was putting some seed money into. We went there and there was a lot of talk, but the thing is that you don’t even know the criteria for this media fund. It is a major problem. Sustainability is something nobody is talking about. This government has instituted it and the next government comes and they are not too keen on it and that is the end of it.

You don’t set up a fund like this so that it dies once the governing party that was in power when it was set up has gone. You have to make clear your intentions, make clear your criteria, make clear your strategy and make sure that it stays and that it is part of the government’s legislation. It is something that is an act of parliament and they allocate money toward it every year, or it is part of the budget of government or something, or you get some taxes.

These things are not clear and that is what they do with media, with the creative arts, and with things that are not permanent.

Again, if I tell you that government’s responsibility to our training institute is just running courses and paying salaries, you will not believe me. Most of the equipment that we have is from donors — something from the French government, from the Germans, and that’s it. So, when you want equipment, you have to go looking for money outside. The government will pay your salary and give you money to run the courses that they give you.

I’m just saying that we need funding from government and we need a certain commitment. Film is such that you can use it to advance the government’s agenda, but they don’t see that. They only see that when it is time for campaigning. Then they are ready to commit themselves to it, but after that, that’s it!

I believe that if they are able to put their minds to these cultural institutions…I’m talking about the film industry… they will realise that the GDP will go up. It is just a strategy. They would also realise that they would be able to create a certain direction for citizens, because the more you put in to the community or into the society, and the more you put forth a certain type of image and reinforce those images, people will change. If you provide a certain direction to your citizens, you will change reality. Other countries have used it perfectly and they are able to survive it. We don’t have to invent it. We have seen it. We have examples. So why don’t we go do it?

FO: How many other training institutions are there apart from NAFTI for film?

JFA: NAFTI is the only public one.

FO: Are there any private ones?

JFA: Yes there are private ones that started in the last three or four years.

FO: How many would you say there are?

JFA: There was one that was started about six years ago but it died after three years. One, started by a Nigerian, is still running. Then there are other actor schools, but not really film, mainly acting. There is Gollywood, but he does vocational training for filmmakers. You come in for three months and you are taught the rudiments. Apart from these I don’t know of any.

FO: So, NAFTI is the principal film training institute?

JFA: Yes NAFTI is the principal film training institute in Ghana.

FO: How many film funding organisations are currently in the country?

JFA: Zero, Nil. None what so ever.

FO: So to ask the question, what is the size of funding or grants that are available to filmmakers?

JFA: Zero.

FO: Wow. No funding from government at all for filmmakers?

JFA: What you will find or you will get from the government for filmmakers to do is…when they have formulated a certain political strategy and they want to convince their citizens that they have done well, they will vote some money through the Ministry of Information. Then they’ll give it to a selected group of filmmakers to go and showcase their efforts in different sectors, such as agriculture, health, education or some developmental infrastructure, to be shown on television. That is how the government goes into this kind of funding.

FO: What kind of money? How much would that be?

JFA: It’s not much because of the kind of documentaries or the kind of films they expect. For instance, I was a recipient of one of those, they give you perhaps a thousand dollars per episode which you know cannot shoot a one minute advert.

FO: Ok, 1500 GH Cedis?

JFA: Or even less because the current dollar exchange is now 1.7 Ghana Cedis, so let’s say it’s about a thousand dollars, give or take at that time, yes.

If they’ve given you a number of these projects, it tends to be ok in a way, depending on how you organise it and plan your time. There is some little profit in it. If you are given health as a subject, for example, you would address the health across the country and you would make one film from every region, in the district, so you would have two from a region. If you have ten regions you are supposed to make about twenty of those. Twenty of those will give you about $20,000 USD. In bulk it looks ok, you can “cut corners” here and there, and maybe make it work.

FO: How do you fund your own films?

JFA: Let me give you a rundown of my activities and maybe that will help just a little. Since I own a company, I don’t have to spend physical cash for some things, such as the camera, the sound and like that. That we have. I don’t have to pay for them even though I cost it in my work. That’s one way of funding my documentary. Then, I fund it from my salary. Then with the profits I make from my company, I can put a little away for logistics and operating costs.

FO: So what happens with other filmmakers? How do other filmmakers do it? For instance, do they have the resources?

JFA: Well if they don’t have them, they don’t. That is why documentaries are so few, and that is why many people don’t go into documentary filmmaking — because of funding.

FO: Why go into the whole thing when you don’t have money? Or, why go into a project when you do not know whether you will finish?

JFA: I started this Rasta project in 2005. I started shooting five years ago but by the time I go back to the characters, they have grown older. I was shooting slowly, since I shoot when I have time, because it is something you cannot plan and shoot continuously you do not have the funding to continue. When you start shooting that way, sometimes you forget that you are even shooting a film and so you let it lie on your desk for another three months, and then something reminds you and prompts you to start again. That’s what happens, and when it stays too long you just forget about the whole thing.

FO: What about those who do fiction for instance, how are they funded?

JFA: Funding comes from the distributors.

FO: There are distributors that fund film? 

JFA: They have created a certain scheme for themselves. The guy who sells the films knows that he has a stake in the film that you make because if you don’t make the film, he does not make money. So, he gives you part of the money to make the film and when you make the film, you give it to him to sell and he can recoup his money. That is how they fund the films. Sometimes the distributors even suggest to them the kind of films they should make and they give them money to make it. If they don’t give them all of it, they give them at least a chunk of it.

FO: What is the average budget of those that do fiction?

JFA: $20,000 USD.

FO: What do you think is the average income they make?

JFA: It depends. One of them did a film that was made with $20,000 dollars, they call it Libya Akwantuo that means “The Journey to Libya”. The story was about Ghanaian illegal migrants who travel to Libya through the desert. It grossed 320 thousand Ghana Cedis and

I think it is the highest grossing one, because people were just interested in this Libyan story. It was topical at that time, because there were a lot of people moving from the middle belt towards Libya and there was a bus that left one of those towns to the desert every week. There were lots of bad stories coming back, so it was topical at that time.

FO: So, really there is no standardized funding structure?

JFA: No there is no standardized funding.

FO: What are the channels for distributing these films?

JFA: Channels for distributing are also still guerilla tactics.

FO: Explain?

JFA: You put your film under your armpit and go sell it physically. What they do is they hire vans, they put the movies inside, and then they get three, four, five people into the van. They put some sound system or megaphones in the car, and they blare music out and sell the movies. You will find these boys on the street with posters of the film and holding the DVD’s and they move between the cars, the people and they just sell the films. Now the trend has changed a little. What they do now is that they try to premiere it at Silverbird or at some other place and then after the premiere they start selling. They premiere it and show the film for another week before selling it on the street.

FO: How many cinemas are there?

JFA: There are two cinemas. I mean main cinemas — The National Theatre, where you can show a film and Silverbird. I don’t know of others.

FO: And Silverbird and the National Theatre have how many halls?

JFA: Silverbird, I think has about three or four halls, The National Theatre I think has just one for cinema.

FO: Basically, what’s the deal when a filmmaker takes a film to one of these places? I mean, what is the structure of the deal? Is it 30/40? Who gets what?

JFA: That I don’t know, I don’t know about the split. But it used to be 40/60.

FO: 40 going to whom?

JFA: The cinema.

FO: 40% is the cinema, and 60% to the filmmakers and they get to show it for about a week?

JFA: Yes a week, something like that. I don’t know about Silverbird, but with National Theatre, they don’t deal with percentages. You have to go and pay outright for the hall and then they show the movie. You are renting the place to show your movie and that’s it.

FO: Whether you fill the hall or you don’t?

JFA: That’s none of their business. That’s how it is with the National Theatre. You rent the place.

FO: In what areas of film production do you have the most challenge: pre-production, production, or post- production as a filmmaker in Ghana?

JFA: As a filmmaker in Ghana? Do you know why I am hesitating? Because each presents itself with its own challenge or challenges. For instance, if it is pre- production, funding is the main challenge. It’s easy to get a story, but how do you go about funding it? As part of your planning you are looking for the money and all that. That is one aspect of pre-production.

The production — that’s cool. Post-production for me with fiction is also cool, but with documentary, personally, that is what I find the most challenging. It is about how to make the story at the end of it. That is the challenge if it is documentary. However, if it isfiction, it is pre-production and for production you still need that kind of money because production has its own cost.

FO: What about issues on how you get information from the environment, sourcing it, in terms of research for your films?

JFA: With documentary, pre-production is also hell, because access to information is one thing, getting or looking for a kind of footage is also hell and then getting people to open up is another problem. I don’t know whether it pertains to us as Ghanaians or it’s an African thing, but people find it difficult talking about themselves and family. It’s like they think about the family in its totality. They look at the clan and think, what I am going to say? Will it affect the clan, my family? So they are always censoring themselves and it is always difficult to get people to open up, until they have developed a certain trust. With most of the documentaries we do, most times, we don’t have the time to develop that trust and loyalty. It’s a problem at a pre-production level when it comes to documentary filmmaking to build that trust to be able to get people to open up and then access the information.

A friend of mine wanted to do something about a father who investigated the killing of some people in a certain regime in Ghana and it happened around 1981-82. She was looking for the newspapers that carried the story about the father and that sort of thing. They went to the national archives, and surprisingly and mysteriously the newspapers from 1981 and 1982 didn’t exist in the archives. Where had the papers gone? Were they classified? Nobody knows. You could find 1948 papers but 81 and 82, no way. With documentary, that is the thing that cripples action.

FO: What areas of production do you think need funding the most from your experience as a filmmaker in Ghana?

JFA: In Ghana, I think production, because even if you look at fiction, you realise that production takes a chunk of the income of the whole production. In Africa, post-production doesn’t demand too much but production does, because you have to pay the actors, location and some of the things that they need for production.

With documentary, pre-production and post- production are the areas that I think we need some funding for, but again, it also depends on the type of documentary you are doing. There are some documentaries where I think production is the thing because you need to move or you need to stay in places for longer periods and that kind of thing. If it is post- production, these days technology has given us the edge over a lot of things. If you have your computer, you can edit your documentary in the cheapest way possible.

FO: What area has the most need of human resources in terms of training, whether it is production, pre- production and post-production?

JFA: The areas that we actually support for right now are in distribution, producing and production management.

Out of the rest, there is a way we can manage our way out of those problems. The problems we have now have to do with who would the producer be, who would produce the film, who would the manager be, who would manage the production?

Most of the problems that emanate from the screen are because we have not handled the producing and the production management well enough. If that is managed well, they can put a certain order to the way they do things. People actually have training and they know what to do when it comes to where they put the camera, what angle they should take and that kind of thing. They can get that. They can read and get that, but with production management and producing I don’t know. I think that we need some training.

At NAFTI we train everybody except producers and actors. Most film schools don’t even train them.

FO: Do you have documentary archives in this country? What is the state of archiving?

 JFA: On a scale of 1 to 10, I want to give you a rating…1%.

FO: In terms of archives?

JFA: Yes. Audio-visual archive are almost zero.

FO: Why is that? Is it that there is no structure for keeping materials?

JFA: It is that bad. It is not about even keeping them. It is about keeping and maintaining them.

I will give you another scenario. Once upon a time, our newsreels were all kept by the ISD — the Information Services Department — so newsreels shot by Ghana Films were all lodged at the ISD, because they were shot for them, so they were lodged there. So you can imagine all the Kwame Nkrumah speeches, projects, opening of the dams and some of the short skits that they were doing to sensitize people and all that, and even some of the early Ghanaian films that they did. The dramas that they shot were all lodged there.

The state of it now is that the silver and the nitrate chemical in the films have eaten up the positives. Almost all are gone. Kaput. Out of about six thousand films that were there, they were only able to salvage six hundred out of the six thousand. Of the six hundred, some of them have been red taped for restoration, and others, about sixty of them, they were able to be put on DVDs. That is how far they went.

We used to have negatives at the RANK laboratories in London. At a certain point, the government stopped paying, so the RANK Laboratories collected those films and dumped the negatives at the Ghana High Commission. They were there for almost three years or so and some of them just started deteriorating until Dr. Chris Hesse and some other people put pressure on the government to renew its contract with the laboratories. Most were salvaged, but some got destroyed as a result.

So, if it is about keeping them, then yes, we can keep them. However, maintaining them is another thing. When it comes to audio-visual archiving, yes we have it, but it is not something you can write home about.

FO: Should a new funding programme be introduced in your country, and what are the critical areas that you think that it should address? Please state your reason.

JFA: Yes I think that funding should be introduced. Especially with documentary filmmaking. People see it as a serious business and because of that, it is an area that people are not so much interested in, unlike entertainment or something to go and watch and laugh at.

However, I think that it is something we should pay a lot of attention to because of our history. History is not just about the past, history that can also speak of the future and also the present. We have a lot to tell, and as I said before we need funding to speak of who we are, to represent ourselves more clearly and more understandably, to be able to encourage ourselves with the films that we make, for people to be conscious about who they are. I don’t want to use the word “patriotic”, but using the documentary genre you can get people to act civilly.

The country that you are living in would probably appreciate it and you would be able to channel people’s ideas towards something positive. We are talking about positive things and we believe that with documentary, if we get some funding for it, it could change a lot of things within a particular country. It could highlight a certain direction.

FO: Which area of production, pre-production, post- production do you think funding should address?

JFA: I would say production. Yes, mainly production. People can sacrifice whatever energies they have to do research because they are passionate about the work that they are doing. They can do it, but they need help when it comes to production. I think that if it is channeled through production more films will be made than when they put it into pre-production where people could get the funding and make the pre- production but then they can’t get the funding to do the production.

Once films are made they can easily be edited, post- production can be done because the moment you finish shooting, you can always find a way to finish post-production. I just believe that when monies are channeled into production a lot more films can be made. There is sense in that.

FO: What would you imagine would be the criteria that would be acceptable, across the board, to filmmakers in Ghana if a fund was to be set up? What kind of filmmakers would be eligible for that funding? Who would manage that funding? Issues will emerge and in your opinion how should it be managed? Should it be managed through the guilds, should it be something that is given individually to each filmmaker?  Who decides who gets the funds for instance and how can this be seen to be fair in the context of culture of the country?

JFA: I think that in terms of managing the funds, it would be best if it were an independent body that would probably be constituted of trustees.

Trustees should come from the filmmaking body or from stakeholders. They should be chosen, but not necessarily all of them. In managing funds like that you will probably need some experts in finance. For instance, if you had seven people, maybe five should come from the filmmaking body or industry. That would at least give a certain direction to where the funds should be going.

These trustees could handle the funding. Then when it comes to what kind of people should receive funding, it should be somebody who is qualified to make that film, because funds are difficult to come by and sometimes it is wrong to say that somebody must have a track record, but I think that is the only way to be sure that the film can be made. A track record does not mean that the filmmaker should have made fifty films.You could make one or two films and have a good track record because the films have been successful. One film is enough to say this person is good. Due to a lack of funding people are not able to make a lot of films and get a track record.

FO: How do you define success in filmmaking? When you say track record it means that this person has been successful for what?

JFA: Viewership, audience, and audience response because they make films for the audience.

FO: So you only give a grant to those whose films have been popular?

JFA: No. That is different from being popular. If I said the audience, maybe I should define that, but, not just a popular film.

Somebody who works with Basket Mouth (a comedian) to create a funny film and makes it into a short documentary will definitely get a viewership. But you would want to find out what the relevance of the film is to the people. It’s not about being popular, but about what the audience understands. I’d judge success by that measure. It would be a film that would good far, transcend the moment.

FO: You are a teacher of film. Do you worry about how your students will come out as directors? Is there a place to create a start up fund to allow us to even find the ones that have enough talent to make film in documentary?

JFA: Yes.There are a lot of funding agencies that categorise a way of funding. You even rightly mentioned emerging filmmakers. You have things like the Talent Campus. They know that you have to get them while they are young, when their minds are still fertile. Then you can pique their interest and groom them to stay in the business. It is a good idea. If there are funds, then yes, there should be a category created for student filmmakers or emerging filmmakers who can access a certain amount of money to make some shots. That would be a wonderful idea.

FO: In terms of training, what area should such a fund target? The education of filmmakers, or the development of skills of filmmakers?

JFA: I am addressing the issue of education in film and the institutions like NAFTI that educate filmmakers.

FO: What would you imagine would be an intervention of that fund? Which area would it be most significant to in NAFTI?

JFA: Helping student films is one of them. It is becoming difficult for students to be able to make their own films considering the high cost of tuition for student filmmakers and because of the nature of the course. It is capital intensive and a lot of money goes into it. So, if that fund makes some allowance for students to be able to access it for their student films I think it will go a long way to get them to make good films and to have good portfolios when they leave school so they can have a good start. I think it is a good thing.

FO: Are there distinct databases for filmmakers in Ghana?

JFA: Yes and no. Yes, for the guilds. The guilds that are there do have a database for their members, so that is lodged with the guilds, rather than at a central point.

FO: Is that data available? Is it open to anyone that might want to use it?

JFA: Yes, but it depends on what you want to use it for and it is subject to the rules and regulations of the various guilds. GAFTA (Ghana Academy of Film and Television Arts) has established itself as an umbrella body where all the guilds could belong, so in that way you can find a centralized point where GAFTA holds information about all the guilds and about filmmaking in general in Ghana.

FO: How is it going so far?

A: Unfortunately it is a work in progress. We are still building it.

FO: Are you a member or a founding member of GAFTA?

JFA: Yes, I am a strong member and a founding member. We started it in 2001.

FO: Can you tell me what the goals of GAFTA are?

JFA: The understanding here is that it is still under- going several metamorphoses. The main goals are to promote and maintain high standards in film and TV arts, maintain discipline and a code of ethics, promote research and training, maintain a library and an archive, award fellowships, scholarships and others. Above all, it seeks to protect the interest of member guilds.

When we started GAFTA, we started it as a membership academy. People would have to subscribe to it to be a member. Then, later on, we realised that if we did that we’d only create an elite group of educated filmmakers in the end and you would probably miss a lot of people that are actually in the business of filmmaking.

So we decided that we would probably incorporate everybody into it, but still work to create a certain sense of standards, order and ethics.

Right now the purpose of GAFTA is to get the guilds affiliated with it, to strengthen GAFTA, and to stand as a body that will see to their various welfares. It will be a pressure group for all the guilds.

FO: How many guilds are there and what are they made up of?

JFA: We have about nine guilds or so including all the disciplines of filmmaking: scriptwriting, directing, cinematography, editing, producers, film facilitators — those in the business of facilitating people who come for co-production. We have art directors as well.

FO: The whole of this comes under the umbrella of GAFTA? 

JFA: Yes, but the idea is to make sure we improve on the craft of filmmaking, because we want to be able to attract a lot of filmmakers into the country and film productions so we can make sure that people have access to knowledge of film. We are thinking of creating seminars, trainings and workshops. It’s not even formal, but more like short courses for people to be able to upgrade themselves and to create a certain sense of belonging, a kind of cultural relevancy, and to make sure there is a certain ideology to it.

I am not trying to say we are going to force people into believing one thing, but to say that yes we are filmmakers and we think we have certain responsibilities to create products that are good for our own country. We have a certain idea about what we are supposed to do and I think that GAFTA should be able to do that.

FO: Can you speak about leadership and membership of GAFTA and its guilds?

JFA: Leadership is by the guilds. GAFTA is a representative of all the guilds. The guilds nominate representatives that come into GAFTA and then they become the executive body of GAFTA.

FO: So, effectively, will such a fund be easily administered through GAFTA? Would the government be supportive of GAFTA self administering a fund for instance for the film industry?

JFA: We don’t want GAFTA to be tied to the strings of government. We want GAFTA to run independently from government and be an independent body that we believe can steer their affairs alone without any government interference.

GAFTA can be part of the administering of the funds by the expertise that it has because when it comes to looking at the kind of script that should be funded or which kind of filmmakers should be funded, I think they will be in the best position to do that. Administration of the fund by GAFTA is a good idea perhaps together with the experts.I think it’s a good idea. It could be  launched within a GAFTA set up if that is possible and could run comfortably there.

FO: Would it be acceptable for the foundation to try to fund Ghanaian films? Would it be accepted as something that is not political by the government of Ghana? Are there regulations in place that affect funding of filmmakers for instance by an outside source?

JFA: You see right now it is difficult to say because there is a bill that is supposed to be passed by parliament or by government to take effect which they have not yet done. We fought for it for the past 10 years. GAFTA has been in the forefront of fighting it for them to just pass the bill. It goes back and forth, from the Attorney General back to parliament and it’s never been done. Right now the bill is still lodged…I don’t know where, if it is with the Attorney General, with parliament or with the President.

FO: What is the bill supposed to say?

JFA: The bill is supposed to give a direction to the film industry and when I say the film industry, I mean generally, in the country. As to how it should run, how it should be constituted, government commitment to it, all that it is all part of the bill, including training and how training institutions should be run.

The bill is supposed to take care of all this and all the legal backing that helps make it exist are taken care of by the bill. It also takes care of co-productions, takes care of funding, such as from outside sources and like that. The bill is supposed to handle all that. It makes clear all the functions, objectives and the significance of the film industry in the country and that is what it is supposed to do.

FO: Who has a copy of this bill? Is there a public reading at all?

JFA: Not yet.

FO: Who are those promoting the bill? 

JFA: Only the stakeholders have been given copies to look at and return. What happened was that one copy was sent to GAFTA and then we made some input and then we sent it back.

FO: So GAFTA is aware of and promoting this bill?

JFA: Yes GAFTA is aware of and promoting this bill. I went to some of the meetings and we used to call it the film bill review committee. A lot of things needed to be changed and I could mention some of them.

One was that the bill had a lot of government interference which we thought was not going to be good for the film industry. Most of the committees that were to be set up within the framework of the bill had a lot of government representatives. For instance, if you had for example, seven members on your committee, you would find representatives from the President’s office, representatives from the Ministry of Culture, representatives from Information Services. They took about five, and then two or three would be coming from somewhere else. We felt that there was too much interference. Every time there is a change of government, these committees will have to be reconstituted and it won’t create any form of sustainability. It is not going to move the industry forward, so we decided that should be changed.

Another thing is that right now the film industry is under the Ministry of Information and we felt that if there is any ministry that we should belong to, it must be the Ministry of Culture.

Therefore, in the document we said that the film industry should be moved to the Ministry of Culture. That is where we can rightfully belong.

If it is done that way, then there are a whole lot of things that will change within the set up. You would not have the Ministry of Information, which is obviously the voice of the ruling  government rearing its head on the industry at all times.

FO: What platforms do you use as a strategy for distribution? Broadcasting, internet, TV, phones, mobile cinemas, film video clubs? What kind of strategy do people use here to connect to an audience?

JFA: Television, if it is to advertise the film. They do a lot of advertising on television and the mobile vans that go around. They hardly do internet because the kind of people who make the films are not interested in using the internet to sell their films. They want hard cash and they want it quick, so they do a lot of advertising on television to pique people’s interest in it and then they sell their films through the use of mobile vans.

However, for us, from the other side, I’d hate to say that we are the educated ones, but when we make our films, the festivals, film markets, and internet platforms are key to our distribution networks.

FO: How do you advertise your films? What medium do you use for audience motivation?

JFA: Internet. That is the way now, internet. FO: What do you do on the internet exactly? JFA: YouTube or video.

FO: You put your film on youtube?

JFA: You put up an excerpt or you put the whole thing on there.

FO: Which ways would you generate revenues for your film?

JFA: You only hope that somebody would want it and would want to buy it for television. It is a hope, but also a gamble. You gambled when you made the film, so you continue gambling. It is a risk, but I am not saying that is the best way to do it. You are asking about what we currently do. We make documentary out of passion. We make documentary because we think those stories have to be told, but not necessarily for commercial purposes. If it happens that somebody sees it and wants it, then you are in luck.

The films that I have made, I have not done for any commercialization of it. They were made for specific purposes.

FO: What film festivals run in Ghana? How many have run that you have you been involved in and that your films have been promoted in? And, would festivals also be a structural support system in the industry that will also require funding? Would you name the festivals and name their state?

JFA: Right now in the case of documentary — I’ll mention documentary first because that is my field — there are two festivals in Ghana that showcase documentary films and they are The Real Life Documentary Film Festival (TRLDFF) and The Environmental Film Festival. The Environmental Film Festival, given its name, is very specific. It is about the environment, so they show films about the environment and it happens once in a year. The Real Life Documentary Film Festival is another platform where documentary filmmakers can showcase their films and that also takes place once in a year.

These are the two areas and I think that if they are well funded they can expand because right now. TRLDFF runs in a limited way. It is not too wide. It is still small and we think that if it gets the needed funding it could go on to be like FESPACO, but it is the funding that is the problem and you need to put the structures together. As I am speaking now, I don’t know what structures exist for the Real Life Documentary Film Festival in Ghana.

They don’t have a recognizable office, maybe it’s virtual, but they don’t have anything here that I know of. The thing is organised in New York and is brought into Ghana and the platform is created. Ghana becomes a platform where filmmakers are brought together to watch their films and discuss and then expose their films to those that come around. I think they need funding to create real structures where every year people can submit their films.

A market could also come out of it. It is just a platform for showcasing film, but who knows? If there is funding, then a market could be created and then television producers could come and see what they can get out of it. When it comes to the other festivals, like those big festivals that show fiction, a lot of them have happened in Ghana and are what we call “the nine day wunderkind film festival”. They come in for one particular year and then the next year you don’t see them again, then another one emerges after three years and then maybe for two years it runs and then it just vanishes.

Right now one has just come. I think it started this year and it just happened two weeks ago and it is called FOFA (Festival of Film Africa). They have come into the picture with a lot of energy. I happen to be one of the members of the advisory committee and we worked on it for it to happen. The patronage for it wasn’t that good because it was the first time and I think a lot of publicity wasn’t done and again this was because of the funding. The publicity wasn’t wide enough, but at least they started something.

The idea of FOFA is mainly for the market. The festival is a part of it but they have a concentration on the market — to be able to sell African movies. I think it is a good initiative because distribution is a very big problem in Ghana and across Africa for that matter.

Many people make films and they don’t know how to distribute them. The distribution channels are just steeped in mystery or just shrouded. It’s like a cartel or mafia in that if you don’t belong to a particular group you can’t get your film distributed.

I am just saying that if these film festivals are well organised, patronized and well funded we would have natural distribution channels, because the platforms that they create are not just platforms that are limited to the festival. The festivals are linked to other larger festivals somewhere else and you would get a whole network — so when you are showing your film, it is like a collaborative work. All the other markets will also come to participate in your market and you can imagine how global that can be.

We believe that having a festival that has a market in it is the best way to go. Given the right support it can expand into something astronomical and help filmmakers in Africa to make it as well.

 

INTERVIEW WITH SITSOFE AKOTO

HEAD OF PRODUCTION AT EAGLE PRODUCTIONS
FO: Please introduce yourself, talk about what you do, about Eagle productions, its history and its activities in the industry.

SA: My name is Sitsofe Akoto. I am the head of productions with Eagle Productions, and at the same time I am the general manager here. Eagle Production ia a media house and we are into all sorts of productions including adverts, documentaries, films, series, and TV programmes.

Apart from production we are also into publishing. We have a magazine we publish, Entertainment Today Magazine, and also, we have a drama school, Eagle Drama College, which is also under Eagle Productions where we teach acting.

FO: How long has Eagle Production been in business? 

SA: Eagle Productions have been in business for 10 years now.

FO: How active are you guys in the area of documentaries and films?

A: Films are not very active. The reason why we have not been active with filmmaking is that Juliet Asante, the CEO, is basically interested in making a film that can cut across the whole. Not only in Ghana, but maybe outside too. What we are doing is developing a script with outsiders, which has not as yet been finished.

We have done documentaries before. We have done documentaries for companies including one for PPA, and we also did a documentary KAYAYO, and one for Speed Ghana. We’ve done about three or four documentaries.

FO: As a production company what would you say are the number of films, both documentaries and non- documentaries that are done in Ghana every year?

SA: Some time ago the industry was not very active and now the industry is very active. There a lot of producers who have come up now, and a lot of directors. So, if I put a number on it, I’d say that in a year, fiction and non- fiction…it could be like 500 movies made in a year.

FO: How do people get funding for these movies?

SA: The major funding comes from sponsors. We have individuals that are executive producers — individuals that are into funding of films/movies. They look at the script, see it has potential and they want to fund it and see what they can get out of it. There are also a lot of companies going into funding nowadays, so it’s mostly individuals or companies.

FO: Is there a government fund that a filmmaker could possibly tap into to get funding for a film?

SA: Not that I know of. It has been on debate for awhile that they should give us funding that we can use to fund our movies. It has been in parliament for a very long time now and is debated on. So, there is nothing like that for now, but it is in the pipeline and I hear it’s something they are looking into to see if it is possible.

FO: In terms of the type of films again, how popular are documentaries in Ghana? How many people are doing them, what numbers do you have on documentaries and what types are they?

SA: Documentaries are not very popular in Ghana. People do more fiction movies than documentaries. If I had to give a percentage, I’d say that out of 10% of the movies that are made, documentaries may be something like 4%. Yes 4%.

The kind of documentaries that have been made are mostly educative documentaries made to educate the general public on what this is, or what these people do, or what this is about, or what you need to know about this person, or this company, or this government or this political party, something like that. These are the kind of documentaries that are mostly made in Ghana.

FO: Why do you think documentary, perhaps as a way of expressing individual experiences, is not so popular here?

SA: First of all a lot of producers are not making documentaries because they don’t see them selling as much as feature films. When you make a feature film, people tend to buy or watch the feature more than the documentary. The most important thing is the money — the revenue that is gotten out of it. The revenue from feature films is more since people tend to watch features more than documentaries.

A lot of directors are not documentary directors here. There are just a few people that trained in documentary filmmaking. I was a student of NAFTI and at NAFTI if there were ten people in the class, only two would want to do documentary as their major. I think it is because it is the way it is seen in the industry. There are more features and people advertise and sponsor more features than documentaries. If you have a documentary and you go to a potential sponsor, the answer that they give you is not as encouraging as if you had a feature. With a feature, they know, no matter what, that people will watch it and people will buy it, but for a documentary it is not that way. It is not very safe to sponsor documentaries.

FO: What is the state of the broadcast industry? Does the broadcast industry commission works, whether it is fiction or non-fiction and if they do commission, how many documentaries do they commission? If I made a documentary would a TV station buy it from me for instance?

SA: No. In Ghana, it will interest you to know that the TV stations are not helping the producers. What we do, rather, is that we buy time from the station to show whatever content we have. If you have a documentary and even if it is educative, it is educating Ghanaians. If you want to show it, you have to buy the time on TV to show your documentary.

You go to the television station they tell you that they cannot buy beacuse they don’t have money to buy, but you can buy one hour on the TV and show your documentary. You realise that even for something that is supposed to help educate people, you have to buy the time to show that on TV. You can’t go to half of the private stations with your content as they’re not interested. The national television, GTV, does not buy documentaries from individuals either. You have to pay for the time to show your documentaries.

FO: Let’s talk a little about the industry itself. I understand there is an association called the Ghanaian Association of Film and Television (GAFTA). Is Eagle Productions part of, or a member of that association, and what is your assessment of a body like that and how effective is it?

SA: Eagle Productions, as far as I know, is not part of that yet. We have been approached and we told them we are thinking about whether we want to be a part of that organisation or not. I think it is not a bad idea to have an organisation like that because there has to be somebody who sees to the interest of producers and filmmakers in Ghana, because as individuals we have problems, and it is difficult to listen to each individual.

However, if there is an organisation that you can go to and make a complaint, or if you need something to be done in the industry, then it is good that they represent all the producers, that they represent all the filmmakers and they can go ahead and lay a petition or whatever we are asking for in front of whoever is supposed to listen. All in all, it is not a bad idea that there is an organisation like that.

FO: What do you know of the organisation right now? Are they effective? Is it an organisation that all the filmmakers consider effective in terms of representation of filmmakers here?

SA: I understand it is a collection of appointees from the guilds. I haven’t really seen any major influence from them yet. I don’t know, I don’t think they’ve been in existence for very long, but as for doing something major for us to see that they are really representing us…no.

FO: How long have they been in existence?

SA: I think 2 years, about or close to 2 years.

FO: The bill that you say is in parliament, GAFTA, is supposed to be championing the bill.

SA: That is how it should be, yes.

FO: In the absence of a fund, if GAFTA were to be put in charge of administering a fund for filmmakers for instance, what would be your reaction to that?

SA: That would be nice. It would be great because the main challenge of filmmakers in Ghana is funding.

Making movies is very expensive nowadays.You realise that the reason most of the movies that don’t come out well is due to lack of funding. Some films come out and the quality is not very good and the acting is below average because they are cutting costs. They want to do a low budget movie so they cut cost in every way and then they end up not getting a very good movie.

Most of the good movies that are in the industry now are here because there is funding. They are funded so they get the best actors, and the best locations. Everything is the best and so they come up with very good movies.